Search News and Events
Enter your zip code below to view news and events relevant to your location.
EXCLUSIVE: Simon to Transfer Ownership of Factory Merchants Mall to City of Branson







By: Monte Schisler, News Director
Posted: Tuesday, December 06, 2011

After 25 years, what’s been known as The Red Roof Mall in Branson is going away.  HometownDailyNews.com has learned Simon Property Group, owner of the Factory Merchants Mall near Highway 76 and Gretna Road, is in the process of transferring ownership of the mall to the City of Branson.  A spokesman for the mall management company based in Indianapolis confirmed the deal was in the works, but deferred all other questions to City Hall.  City Administrator Dean Kruithof was asked about the specifics:

Dean Kruithof   Z790  

The Factory Merchants Mall first opened in 1986. Kruithof says the mall property encompasses 31 acres, with a parking lot taking up another 8 acres that will be transferred to city ownership. He says the city owns other property in the vicinity that would bring the total parcel to almost 60 acres.  The city has been leasing the land that was once an airport to the mall. Simon Property Group currently owns the buildings that make-up the shopping mall. Kruithof says the transfer could take place by the end of the year, but the city doesn’t have any definite plans for the property. Final approval will need to come from the Branson Board of Aldermen.  In a related note, Simon Property Group says it will continue to own and operate The Shoppes at Branson Meadows.  City Hall says it will work with the remaining stores at Factory Merchants Mall to relocate them to another location in Branson.

=====(2nd Version)=====

HometownDailyNews.com has learned Simon Property Group is in the process of transferring ownership of the Factory Merchants Mall near Highway 76 and Gretna Roadto the City of Branson. The site was once home to an airport, but the city has leased the land to mall owners and operators since 1986 when the shopping center first opened under a previous owner.  Indianapolis based Simon Property Group owns the buildings at Factory Merchant Mall, as well as a neighboring 8 acre parking lot.  City Administrator Dean Kruithof says the deal could be done by the end of the year, but there are no definite plans in place for what do with the property.    

Dean Kruithof Z791  

Kruithof says adding in other property that the city owns in the vicinity, and the mall parcel encompasses almost 60 acres.  The mall property transfer needs final approval from the Branson Board of Aldermen.  A spokesman for Simon Property Group declined comment, other than to confirm the deal was in the works with the City of Branson. The company says it will continue to own and operate The Shoppes at Branson Meadows.

======(3rd Version)=====

HometownDailynews.com has learned the City of Branson is about to take over ownership of the Factory Merchants Mall near Highway 76 andGretna Road. Indianapolis based Simon Property Group confirmed a deal was underway to transfer ownership, but deferred all questions to Branson City Hall.  City Administrator Dean Kruithof says the deal could be done by the end of the year, and includes 31 acres worth of mall stores, and a neighboring 8 acre parking lot.  Kruithof says the city isn’t necessarily getting into the mall business – but doesn’t have any definite plans for the property. He was asked why the Factory Merchants Mall fell on such hard times:

Dean Kruithof Z792  

Kruithof says final approval of the deal will need to come from the Branson Board of Aldermen.  Simon Property Group says it will continue to own and operate The Shoppes at Branson Meadows.  City Hall says it will work with the remaining stores at Factory Merchants Mall to relocate them to another location in Branson,

=====(4th Version)=====

HometownDailyNews.com has learned the City of Branson is about to own what’s commonly called the Red Roof Mall. Indianapolis based Simon Property Group has confirmed a deal is underway to transfer ownership of the almost 40 acre shopping complex near Highway 76 and Gretna Road to the city, but declined further comment.

City Administrator Dean Kruithof says the property transfer could be finalized by the end of the year, with the Branson Board of Aldermen needing to sign off on the deal first:

Dean Kruithof Z793  

Kruithof says with neighboring property the city owns, the mall parcel could end up being almost 60 acres in size.  He says there are no definite plans in place for the property.  Simon Property Group also owns and operates The Shoppes at Branson Meadows, and a spokesman says it will continue to do so. 

======(5th Version)=====

HometownDailyNews.com has learned the City of Branson is about to own what’s commonly called the Red Roof Mall. Indianapolis based Simon Property Group has confirmed a deal is underway to transfer ownership of the almost 40 acre shopping complex near Highway 76 and Gretna Road to the city, but declined further comment. Branson City Hall says the deal could be finalized by the end of the year, but needs approval from the Branson Board of Aldermen.

=====(6th Version)=====

After 25 years, what’s been known as The Red Roof Mall in Branson is going away.  HometownDailyNews.com has learned Simon Property Group, owner of the Factory Merchants Mall near Highway 76 and Gretna Road, is in the process of transferring ownership of the mall to the City of Branson.  A spokesman for the mall management company based in Indianapolis confirmed the deal was in the works, but deferred all other questions to City Hall.

Comments (24) - comment on this story

lanlord - 12/06/2011 3:20:21 PM
so were in the bailout business now
lucky - 12/06/2011 3:43:40 PM
this city is going to spend itself into the ground watch
John - 12/06/2011 4:10:46 PM
is the city buying it or are they getting it for free ?
anonymous - 12/06/2011 4:16:39 PM
I work at this mall and it is just ridiculous that you rotten people would put us all out of a job right at Christmas and with season ending it is very hard to find jobs this time of year! Have a Merry Christmas!
Well.... - 12/06/2011 7:12:37 PM
Its what you call defunct...PERIOD. Branson Meadows mall is a dead horse too. Thanks to the Landing.
rufus - 12/07/2011 7:06:57 AM
It just appears that the city is trying to empire build and take over schools, shopping malls, the strip, with the economy and the non productive revenue from the landing and only 50 percent from branson hills paying the airpot, it just looks like a giant sinkhole
whipsmart - 12/07/2011 7:56:50 AM
Who gets the Branson Airport when it goes bankrupt next year? The county?
Amazed - 12/07/2011 8:01:46 AM
So if I am reading this correctly, the city already owns the land, Simon owns the buildings and has decided to close up shop. Whats the issue, besides the city of Branson now having a bunch of buildings for storage?
Local - 12/07/2011 8:24:57 AM
I heard that they are going to try to relocate the stores. But, I bet that they send most of them over to Branson Meadows. The liability insurance at the Red Roof Mall has to be more than they are bringing in money wise. Interesting...
shopper - 12/07/2011 9:15:23 AM
Branson meadows has been flat for 5 years nothing will save it
Devon - 12/07/2011 10:00:13 AM
The City owns the land already, always has. What the city will be loosing is the annual lease payment. The report doesn't mention this but it would be interesting to hear how much it is. Based on other published lease figures for some of the theaters out there that are also on City land (from the old airport) it probably isn't that much. They will also be loosing the sales tax generated but as the number of stores have swindled, i am sure the tax has too. What would be nice is if the City could convince Simone Properties to do everything in their power to assist the remaining stores in moving to the Meadows Mall. Good for the employees and even better for the City as the sales tax would be helping to cover that TIF expense. With a large enough influx at the Meadows it might just be enough to kick start that location again, and help out that area of Gretna Road as well. Opportunity knocks . . . will the City (be able to) answer?
Business Owner - 12/07/2011 11:42:17 AM
Once they re-locate the remaining stores to Branson Meadows, The Simon Group will use that opportunity to increase the rent of existing business owners since their property will be full. Add in the poor local management from Deb and Neil and you have a disaster waiting to happen. I feel sorry for the maintenance staff as they will now be looking for jobs.
inhouse - 12/07/2011 11:54:56 AM
the city gets 50 percent tax from branson hills, and none yet from the landing and with the economy it ant gonna get any better. Also previous administration has put the city in harms way, airport for one. Branson Meadows is a losing venture it is very nice if they publisize it, it has or had a theater but it only has one way in and one way out you practactly drive right by it. I feel for these workers not havin been givin any answers.
citizen - 12/07/2011 6:24:17 PM
MALL 0 STORES 0 CITY BIG 0 THANKS TO BAD HANDLE OF MALL WHATS NEXT AIRPORT OR RACE TRACK LETS ROLL THE DICE GOOD THINKING TO CITY HALL EVERYONE LOSES !!!!!!!!!!! HO HO HO
just another shopper - 12/07/2011 10:24:20 PM
I was out shopping a few weeks ago. I went into the complex of the Red Roof Mall. I really thought it was out of business. I walked across the sidewalk and did not see another shopper anywhere. I then went into the Dress Barn. Only to be met by the rudest clerk in Branson. It was like I was making her miss her favorite TV show or something to answer a simple question. I will not go back. And if that is the attitude of most of the shops. No wonder it went under before it was sold.
maggie - 12/08/2011 9:52:48 AM
Okay... First of all, the Shoppes at Branson Meadows is NOT dead. There are profitable store in that location. Second, the mall is beautiful, clean and the parking is easy. Third... they have one of the most wonderful restaurants in the area. The Gardens has fabulous food and has a thriving business. For the person who says there is only one way in and one way out of the center....Have you actually been to the Shoppes at Branson Meadows? If you had, you would know that your statement is ignorant. Although... there should be more signing at the entrances. The closing of Red Roof...While I am sorry for the employees of the stores choosing not to relocate....Could be good news for the existing tenants at the Shoppes at Branson Meadows.
inhouse - 12/08/2011 11:41:38 AM
In response to your rambling let me say there is 2 entrances to branson meadows mall but if you are headed south on gretna you have to turn east on town and country and the right at cardinal otherwise you can enter going north on gretna at first entrance BEFORE TOWN AND COUNTRY so yes there are 2 entrances but most just use town and country. And when you get into te mall there is only one way out because it is circled by the stores and yes it is down in sales too
Branson Junkie - 12/08/2011 1:24:36 PM
We never miss at least one - usually many more - to Branson Meadows Mall. The VF stores there are thriving businesses for sure, and the arrangement of that mall is very, very confenient for the shoppers. Whoever designed the Red Roof Mall was NOT shopping there. It takes a map to figure out where things are. I do feel sorry for the employees who work there and may be out of a job.
Meadows worker - 12/08/2011 1:30:24 PM
Maggie you do not know what your talking about. There are not any thriving businesses in the Meadows. Did the Gardens pay you to defend them. It is a nice place, but it is not thriving. An idiot can see that.
Everybody is having a hard time - 12/08/2011 1:49:58 PM
Just sell the property to Bass Pro. They seem to be able to buy up everything. They are in constant construction . So the sales must be doing good. We need some new fresh faces in City Hall.
maggie - 12/09/2011 8:11:26 AM
To the Meadows Worker... The Gardens did NOT pay me. They work very hard to get traffic into the mall. They work closely with the buses and do a lot of grass roots marketing. They are featured periodically in local publications. One could say they are certainly holding their own. Some people prefer to point fingers at others for why they are not successful, when perhaps their energy would be better spent trying to drive results? Just saying... Even an idot could see that!
counting - 12/09/2011 9:18:16 AM
What is hard to understand is the city gets no tax on landing which was an agreement with former administration to get developement, ok, the convention center the city owns is in the red every year, branson hills produces 50 percent , the new school o dollars, paying airport costing not gaining, cost to maintain infistructure in millions, city to aquire failing red roof mall, so at what point do you analize where your at and become profatable from land and developement dealins. Think about it
Newfound er - 12/09/2011 11:28:03 AM
The red roof is 25% occupied. It's about time it closed. The meadows has a chance to start being a popular mall again. Too many mom n pop shops there now. Need more big name stores. And better property and marketing managers. It went down hill 5 years ago.
yourkiddin - 12/09/2011 4:23:13 PM
And now to add all the delima the architec for the old school the city hired says it will take 8.7 million to make it (the old school)habitable for their plan of the use of the building ----now don't that beat all.